Do you tend to write content without giving much thought to how it’s designed? If so, you could be missing out on a huge opportunity to better engage your audience. Today, we’re going to talk about how you can use them together to create an awesome experience for your audience. Let’s get to it:
Tip #1: Think of your brand
When designing content for your blog, email or website, keep your brand in mind. What emotions do you want your content and design to evoke? Carefully choose your design and visuals that help you achieve that tone. Expedia, for example, does a great job using their brand colors in emails; it’s everywhere, from headers and footers to headlines and buttons. Consistent branding makes it easier for customers and prospects to recognize that a piece of content comes from you. And that image of a beautiful beach & palm trees absolutely makes me want to go there.
Tip #2: Tend to the details
Articles with pictures get 94% more page visits and engagement, so use images to your advantage. The typeface you use can also influence the mood your content evokes in readers, so keep the font in mind when designing a web page or email template. And avoid comic sans at all costs.
If you have a long piece of content, break it up with visual hierarchy to make it easier to read. Whether you use bullet points, sub-headlines or images to break up text, this makes it much more engaging.
Tip #3: Keep it consistent
If you have a big team of designers and writers working on a single piece of content, it shouldn’t come across that way. Maintain a consistent feel across all of your content — website pages, print materials– by establishing a specific tone and voice for your branded content. That does wonders for creating a unified brand experience for your audience.
Tip #4: Think quality over quantity
Great design can really enhance a piece of content, but avoid going overboard. Sometimes, all you need is one simple image. That’s right. You don’t want to distract your audience from the message you’re trying to get across. As they say, less is often more.